Head Of Marketing

Cardzone/Clintons Head Of Marketing

Job Overview:

We are seeking a dynamic and visionary Head of Marketing to lead the marketing strategy for a large UK-based card and gift retailer. This role requires an innovative leader with a strong track record of driving growth through integrated marketing strategies, with a particular focus on social media and in-store marketing. As the Head of Marketing, you will be responsible for defining and executing a comprehensive marketing strategy to strengthen brand presence, drive footfall and enhance customer engagement across multiple platforms.

Key Responsibilities:

Strategic Leadership:

• Develop and execute the overall marketing strategy in alignment with business goals, focusing on social media, in-store marketing, digital advertising, and customer engagement.
• Lead cross-functional teams (creative, digital, PR, and customer insights) to ensure integrated campaigns are aligned across all customer touchpoints.
• Collaborate closely with store operations teams to deliver seamless marketing.
• Build and maintain strategic partnerships with influencers, media, and third-party vendors to amplify brand visibility.

Social Media & Digital Marketing:

• Spearhead the company’s social media strategy to grow brand awareness, engagement, and sales across platforms such as Instagram, Facebook, TikTok, and Pinterest.
• Utilize data-driven insights to optimize social media campaigns, manage content calendars, and ensure alignment with seasonal promotions and events.
• Oversee the creation of engaging and on-brand content for social channels, ensuring a consistent tone of voice.
• Leverage paid social campaigns and influencer collaborations to drive online traffic and in-store footfall.

In-Store Marketing:

• Develop and execute innovative in-store marketing initiatives to enhance the customer experience, increase basket size, and drive repeat visits.
• Collaborate with the merchandising and operations teams to design and implement visual merchandising strategies that align with seasonal trends and promotions.
• Implement local marketing strategies to increase foot traffic, especially during peak seasons and store openings.
• Lead the rollout of experiential marketing campaigns that create memorable, shareable moments for customers in-store.

Brand Development & Customer Insights:

• Drive brand growth and ensure that all marketing efforts align with the company’s mission, values, and brand identity.
• Conduct regular market research and customer insights analysis to understand trends, customer behaviour, and competitors, informing strategic decision-making.
• Leverage loyalty programs and customer data to personalize marketing and improve customer retention.

Budget & Performance Management:

• Manage the overall marketing budget, ensuring a clear ROI for all marketing activities.
• Track, analyse, and report on the performance of marketing initiatives, adjusting strategy as needed to optimize results.
• Work closely with senior leadership to set KPIs and deliver on business objectives.

Key Requirements:

• Proven experience in a senior marketing leadership role, ideally within retail or consumer goods, with a strong understanding of the card and gift industry.
• Deep expertise in social media marketing, including organic and paid social strategies.
• Strong experience in developing and executing in-store marketing campaigns that drive foot traffic and enhance the customer experience.
• Data-driven mindset with the ability to analyse performance metrics and adjust strategies accordingly.
• Creative thinker with the ability to develop innovative campaigns that resonate with the target audience.
• Exceptional leadership and team management skills, with the ability to inspire and lead cross-functional teams.
• Excellent communication and stakeholder management skills, with experience working with senior leadership.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or equivalent experience is a plus.
• Familiarity with marketing tools and platforms such as Google Analytics, social media management tools, and CRM systems.
• Strong network within the influencer and retail marketing communities.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to lead the marketing strategy for a well-established and growing retail brand.
• A collaborative, creative, and fast-paced work environment.

Join us in shaping the future of one of the UK’s most beloved card and gift retailers. If you are passionate about retail, brand development, and the power of marketing to drive growth, we’d love to hear from you!